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Diamonds since 1969

About Us

A family firm of designers and manufacturing jewellers in The Glorious Cotswolds

From a jeweller's loupe in 1969 to an impartial certificated diamond comparison service and an award-winning design and manufacturing workshop. This is how DiamondGeezer.com became Comparethediamond.com.

Milestones

Diamond bubble ring in white gold with a 30-day money back guarantee seal

  1. October 1969

    The Billing Family Start in Diamonds

    Clive Billing

    Diamonds, what a wonderful world to enter, and that entire first week was all about how to use a jeweller's loupe. More

  2. January 2002

    DiamondGeezer.com is launched

    Clive Billing

    Originally designed as a trade service, because our roots are that of a manufacturer supplying the trade. More

  3. July 2008

    That Dragons' Den Appearance

    Luke Billing

    The largest ever offer made by Dragons James Caan, Theo Paphitis and Peter Jones on the BBC's Dragons' Den. More

  4. June 2018

    DiamondGeezer.com Rebrand

    Harry Wragg

    DiamondGeezer.com was certainly the right name to use in 2002, when the site and service were originally launched. More

The Dragons' Den chairs
As seen on Dragons' Den

Why rebrand?

Do you really want your diamond ring, and possibly the finest diamond ring you have ever seen*, made by a company called DiamondGeezer.com?

*A direct quote from our Trustpilot reviews

True to say that we have had a love/hate relationship with our original brand name for years. However, DiamondGeezer.com was certainly the right name to use in 2002, when the site and service were originally launched. Other Internet brands of the time included Yahoo, Google, Boo.com and lastminute.com, all departures from the classic business names that preceded the Internet. Wacky and memorable was the call in those far-off early days of the 'net. The Oxford Dictionary of British Slang defines a Diamond Geezer as 'a really wonderful man, helpful and reliable; a gem of a man, a good solid reliable person'. So as well as being unforgettable, the brand name did, by definition, deliver qualities and a mission statement that were and are what this family firm is all about. It's also true that at that time the jewellery industry saw the Internet as a down-market medium, and we fully expected to be selling 'budget' diamond products at around £100 to £500. What actually happened took us all by surprise: at the end of the first year our average sale was £1,800 ($2,376).

How things move on

Our average sale now is £3,200 ($4,224)
Sales of £30,000 plus are a regular thing
Our largest single commission so far is £168,000 ($221,760)

Today's Business

Today we are a fine diamond jeweller, a designer and manufacturing jeweller offering unique opportunities, an amazing shopping experience and unquestionable, unbeatable value. That business meets two distinct needs.

  1. An impartial certificated diamond comparison and buying service
  2. An award-winning jewellery design and manufacturing facility and service

Our Diamond Comparison and Buying Service

The certificated diamonds listed on Comparethediamond.com are populated by C.S.O (De Beers) site holders using our very powerful, bespoke and exclusive software, which we first started developing for the gems and jewellery industry in 1994. The site holders and cutters set the prices you pay for the loose diamond; we take a fee from them, rather than the traditional retail margin from you. The cutters can of course all see each other's listings, and can and do price aggressively to win the business. That makes Comparethediamond.com a self-contained competitive arena. Our site and service give you a conduit directly to the diamond cutter: you can't get closer to the mine. A complicated algorithm scores each diamond supplier on several values, including price and efficiency. We arrange shipping, insurance and import, and then make and set your loose diamond in an outstanding diamond ring or piece of diamond jewellery. Because it's made especially for you, she, he or you will be the only person ever to put it on, the only person ever to wear it.

Our Jewellery Design and Manufacturing Facility and Service

Unlike our competitors, even the most upmarket brands, we DO NOT work from mass-produced mounts; we make everything to order. We master every piece, and then we 3D print each item precisely to the dimensions of the diamonds and coloured gems selected or used. The difference in quality achieved is remarkable.

Who are we?

The Billing family have been in diamonds since 1969, and you are most welcome to talk to father Clive or son Luke at any time. Indeed, any of the specialist team are on hand to provide all the help and guidance you need, without obligation. Simply pick up the phone and dial +44 1451 810595.

Why we sell the items we sell

Appreciation, understanding and passion.

Where are we located?

The facetious answer is anywhere you have an Internet connection: you can use our service on anything from a smartphone to a desktop, and as a 'people first' company, let's chat. We may never meet, but we talk to our clients often, much more frequently than the average shop. Our clients become part of the whole process, knowing exactly what stage their special piece is at, tracking it on its journey through our workshop and being kept informed of progress at every step. That said, online shopping is not for everyone and it is important that you are comfortable when making your purchase, so you are most welcome to visit. We are based in The Glorious Cotswolds. Do try the free phone or online consultation: it's helpful, informative and impartial. Talk to a diamond expert as you sit at your computer; you will be amazed at what we can show you and what we can share. +44 1451 810595

How long have we been in business?

57 years in diamonds. This father and son business made its online name as www.diamondgeezer.com and has rebranded as Comparethediamond.com. This fine diamond design and manufacturing jeweller offers unique opportunities, an amazing shopping experience and unquestionable quality and value. Trustpilot's top jeweller.

How long have we been running our online service?

Our very first website was a business-to-business diamond sourcing website, launched in 1994, the very day the Internet went WYSIWYG. Goodness, it was a lonely place for the first six to eight years. True, our industry initially saw the world wide web as a fad and an irritation, and thought, maybe hoped, that it would go away. We became consumer facing in 2002 with the launch of DiamondGeezer.com.

Who or what inspires us?

We design and make people's engagement rings and their wedding rings, and we specialise in eternity rings. What a privilege to create pieces of fine jewellery to mark such special occasions. Our clients inspire us: the delight that shows on their faces is inspiring, and the whole process is inspiring.

What is the best advice we've ever been given?

Never cut a corner.

What does the future have in store for Comparethediamond.com?

More of the same would be very satisfactory, but these are very exciting times for the business. Comparethediamond.com taps into the world certificated diamond market and is generating new export opportunities, and new design technology and 3D printing are truly liberating in terms of quality and design. Explore the site: we are proud to be masters of design.

What are they saying about us?

Comparethediamond.com, formerly www.diamondgeezer.com

Trustpilot is an online review site formed in 2007. Active in 16 countries, it has had over 12 million reviews posted. Click here to verify.

Trustpilot